B2B Services Rebrand

Challenge

A B2B consulting firm with 30 employees needed a rebrand and website that looked premium and converted. They had strong expertise but their brand and digital presence didn’t reflect their quality or price point.

Key challenges:

• Unclear positioning and message
• Website that felt cheap and inconsistent with their offers
• No consistent visual system across proposals, social, and sales
• Missing a clear path to a conversion-ready presence

Solution

We conducted a Full Rebrand + Website engagement:

1. Positioning + Messaging Framework: UK-focused positioning and messaging that resonated with their audience.

2. Visual Identity: Full brand identity system—logo, color, type, and guidelines.

3. Website Plan: Architecture and content strategy for a conversion-ready site.

4. Rollout: Social system, launch kit, and handover so they could show up consistently.

5. Handover: Brand guidelines, source files, and a clear rollout plan.

Results

The engagement delivered validation and execution:

• Market-Ready Brand: Clear positioning and a premium visual identity.

• Conversion-Ready Roadmap: Detailed plan for website and rollout.

• Confident Growth: Leadership had the brand and plan to win more business.

• Clear Next Steps: Know exactly what to do next and when.

"Professional, systematic, and outcome-focused. They understood our goals and delivered clean." - Founder, B2B Services Client