B2B SaaS Brand Refresh
Brand refresh and positioning delivered in 2 weeks, leading to a stronger market presence.
Challenge
A B2B SaaS platform with 50 employees needed a brand refresh and clearer positioning. They had a strong product but their brand looked smaller than they were, and they lacked consistent messaging and visual identity.
The main challenges were:
- Outdated brand that didn’t match their price point
- No clear positioning or messaging framework
- Inconsistent visuals across touchpoints
- Website that felt cheap and leaked enquiries
Solution
We delivered a Brand Refresh Sprint that included:
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Positioning + Messaging: Mini positioning framework and messaging that landed fast.
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Logo + Visual System: Logo refresh with 2–3 routes, color and type system, and a short brand guide.
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Social Templates: 10–20 social templates for consistent rollout.
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Key Pages Design: Homepage and 2–4 key pages designed to match their price point and convert.
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Handover: Brand guidelines and assets for the team to run with.
Results
The Sprint delivered clarity and rollout-ready assets:
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Strategic Clarity: Leadership had a clear positioning and messaging framework.
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Fast Rollout: With templates and guidelines, they rolled out consistently within weeks.
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Premium Look: Brand and website now matched their price point and converted better.
"The Sprint gave us the clarity and roadmap we couldn't get internally. The positioning framework was exactly what we needed." - CEO, B2B SaaS Client
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